Introduction
8:30 – 8:45 Registration
Help participants register for the event
8:45 – 9:00 Opening Remarks
Suva Ghosh, CEO, Digital Media Summit
9:00 – 9:30 Keynote
§ Fan Based Marketing
§ The Death of Broadcast Media
§ Brand Marketing is all about Passionate Lifetime Fans
§ Gibson's social media strategy to engage
Henry Juszkiewicz, CEO, Gibson Guitar Corp
Session 1 : An overview of the current state of Social Media
9:30 – 10:20 Panel: The changing role of Social Networking as an influencer of worldwide media
§ Defining Social Media in the next 5 to 10 years
§ Future of traditional broadcasting, threat to traditional media & how are they evolving?
§ The impact of social tools on global media and future social engagement
MB Christie, Head of Product Management, FT.com
Kevin Bell, Head of Business Innovation and Development, BT
Robin Hamman, Head of Social Media, Headshift
Faisal Galaria, Global Head of Business Development, Spotify
Yoel Flohr, Director of Product, ShineVu
10:20 – 10:50 Video is increasingly becoming the web experience
§ What does this mean for companies trying to use the web to communicate?
§ What can we learn from the 5 year history of web video?
§ What does the future hold?
Bruce Daisley, Leader, YouTube and Display at Google
10:50 – 11:00 Morning Coffee Break
Session 2 : How to make the social media strategy integral to your business and customers
11:00 – 11:45 Enterprise Social Media by salesforce.com
§ Using social media to grow big ears
§ Creating a customer referral economy
§ Building and implementing a successful Enterprise Social Media strategy
§ Bring the benefits of Social Computing to every employee
Tim Barker, Senior Director of EMEA Product Marketing, salesforce.com
Dominic Shine, Chief Information Officer, Reed Exhibitions
11:45 – 12:15 Event Keynote
Peter Crosby, COO, Europe, Viadeo
12:15 – 12:30 Monitoring and measuring engagement
Paul Taylor, Co-Founder, 6Consulting
12:30 – 1:10 Lunch and Networking
Session 3 : How brands use Social Media
1:10 – 2:00 Utilising Social Media: Harnessing the Power of Online Communities for Loyalty and Advocacy
§ Customer engagement - How this can improve your business?
§ Latest tools in monitoring and measurement
§ Brand building versus lead generation – how do you calculate positive ROI from Social Media?
Paul Taylor, Co-Founder, 6Consulting
Simon McDermott, Founder, New Media Cloud
Dean Donaldson, Director of Digital Experience, Eyeblaster
Dan Calladine, Research Director, Isobar Global
2:00 – 2:20 Real Madrid's Digital Strategy
Oscar Ugaz, Digital Business Manager, Real Madrid C.F.
2:20 – 3:10 Building community based engagement in your brand
§ How to build brand engagement and foster community development
§ Ways to build brand involvement?
§ Measuring social influence? What is the value of a social conversation?
Laurence Parkes, Head of Digital Strategy, WCRS
Alex Connock, CEO, Ten Alps PLC
Dave Marutiak, User Community Ambassador, Vodafone
Shaun Gregory, Managing Director, O2 Media
Chris Perry, CEO, True Worldwide
3:10 – 3:30 Afternoon Coffee Break
Session 4 : The Future – How are Social Networks evolving ?
3:30 – 4:30 The power of niche Social Networking sites – can they compete?
§ Enhancing communications by having a common activity or hobby
§ Challenges of monetizing niche Social Networking sites
§ Are users likely to join these sites as well as more mainstream sites such as Facebook and MySpace?
§ What is the market for virtual goods and services?
§ Challenges of monetizing games – delivering revenues from virtual currency
Adam Fletcher, Founder, The Hipstery
Clive Gardiner, SVP Digital Music, we7
John V Willshire, Head of Innovation, PHD
Simon Stokes, Senior Manager, Web & Community, Electronic Arts.
4:30 – 5:10 Keynote
Christian Hernandez, Head of International Business Development, Facebook
5:10 – 5:20 Closing Remarks
5:30 – 7:00 Drinks and Networking
